Videoproduktionsdienste | Videoinhalte von Marketingprofis | Brafton (2023)

FAQs

How effective is video in marketing? ›

86% of marketing professionals use video as a marketing tool. 66% of consumers find short-form videos to be the most engaging type of content on social media. 92% of video marketers say they've gotten a good ROI from video marketing. Video marketers get 66% more qualified leads per year.

A video marketing agency is a business responsible for producing high-quality, compelling video content for various brands. This content helps brands tell stories, attract more customers, increase engagement, and convert members of their target audiences.

According to recent research, viewers remember 95% of a message when delivered by video, but only 10% by text. That marketing stat highlights just how powerful online video is in engaging your audience and keeping you top-of-mind.

Each year, intelligence firm Sandvine identifies the websites and applications that gobble up the most bandwidth. In 2022, Sandvine's Global Internet Phenomena Report reinforced an ongoing trend: Data usage from video sites increased by 24% year-over-year, and video now accounts for 65% of all internet traffic.

Video advertisements help consumers understand your product or service easily. This not only find new customers and increase sales but also overall consumer satisfaction. Videos are short, easily-digestible and quite often, entertaining.

Video ads

Video ads are probably the most traditional way to increase sales with video, as that's exactly what they're designed to do! Ads allow you to get your brand, product, or service in front of new potential customers so that you can drum up excitement and hopefully drive results for your marketing campaign.

People spend a third of their time online watching videos. Videos even help make buying decisions. A number of big companies have created some of the best video ads and viral videos as a part of their marketing strategies. Two great examples are the Always “Like a Girl” campaign and Geico's “Hump Day” ad.

To sum it all up, video production is the process of creating visuals with a focus on storytelling and aesthetics, while video marketing refers to how companies can utilize these visuals in order to reach their target audiences.

Music videos recorded the highest category reach, with almost 49 percent of responding internet users reporting watching music videos online each week.

Why is video content so effective? ›

Because they can combine movement, sound, and text, videos can pack a lot of information into a smaller package. It's been said that a one-minute video is worth 1.8 million words. Your brain can also process visuals much quicker than it can text. Thousands of times faster, in fact.

It comes as no surprise that video ads have a 30% higher audience reach than image ads. Research conducted by Biteable has shown that videos can generate three times as many leads as their image counterparts. Videos also have the power to generate more clicks — almost five times as many.

86% of businesses utilize video marketing

This is the percentage of businesses that used video as a marketing tool in 2021. It's hovered around the same mark for the last few years, having been at 85% in 2020 and 87% in 2019. However, it's up substantially from 61% in 2016.

In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day. What's more, people in China and Sweden watch the most videos daily at approximately 103 minutes.

Video is a great tool to increase traffic to your site. It is also a strong marketing strategy to keep visitors glued to your site for a longer period. With this, you can have a significantly reduced bounce rate and improve your SEO.

Technical Issues. Technical issues like slow Internet connection, poor loading speed, and other viewing issues can halt the success of your video advertising campaign. Therefore, you need top-notch technology assets for a successful video marketing strategy.

It will take longer to plan and produce a video than it would to deliver other types of marketing content. Video production has to go through several stages before it's complete, which means results can take longer for companies that handle video production in-house.

Just consider that 90% of customers report that video content helps make their purchasing decisions easier. This is just one of the reasons why marketers predict video marketing to be the future of content marketing. Ever since the coronavirus pandemic, people are engaging with more digital content than ever before.

Video captures attention and increases engagement. ‍

If they can grab your attention within the first 5 seconds, then you're likely hooked to watch until the end. Even the simple act of adding a video to your website landing page can increase conversion rates by 80%.

Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales. Video marketing WILL help increase sales for your business...

How to grow your business with video marketing? ›

On average, 91% of marketers surveyed say they spend under $50,000 to create a marketing video. Most (53%) say they spend under $10,000 and 16% spend under $1,000. Only a small percentage of respondents say they spend over $100K.

The process of creating a video should consist of 4 different steps: Pre-Planning, Pre-Production, Production, and Post-Production.

The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production.

The most common include film and TV production, television commercials, internet commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos.

Video marketing is one of the smartest ways you can approach digital marketing strategies in 2023 and beyond. It's accessible, shareable and has built-in value. With video marketing, you can create content that is personal and that has a real impact on your audience.

What are the qualities of a successful video? ›

Early Mornings Work Best for Receptivity

This means that viewers and consumers will be more likely to receive and accept branded content, but especially videos, between the hours of 3:00am and 11:59am. Test any new video ad during these times to find which time produces the highest engagement.

Most marketing videos should be two minutes or less. First outreach sales videos, under 60 seconds if you can swing it. But the length of any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. The earlier the stage, the shorter.

1. Video ads have higher engagement. Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement.

With 2023 being more about digital advertising and social marketing, companies will strategically place their trust in nano and micro-influencers. These small-scale online influencers have much more potential to reach niche users, who could eventually become loyal customers of the brand.

LONDON—Global consumer trends for 2023 include responsible but emotional spending, the role of digitization in purchasing processes, female equality demands and a disruptive Gen Z, according to Euromonitor International's Top 10 Global Consumer Trends 2023 report.

Ad spending in the Video Advertising market is projected to reach US$176.60bn in 2023. Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 6.80%, resulting in a projected market volume of US$229.80bn by 2027.

Adding videos to your website can be a great way to engage and entertain your audience. However, if you are not careful, adding videos can also slow down your website and cause you to lose visitors.

Each year, intelligence firm Sandvine identifies the websites and applications that gobble up the most bandwidth. In 2022, Sandvine's Global Internet Phenomena Report reinforced an ongoing trend: Data usage from video sites increased by 24% year-over-year, and video now accounts for 65% of all internet traffic.

Video prospecting is one of the best and most efficient ways to ensure the success of sales outreach, over the years, video prospecting has increased open rates by 16%, increased response rates by 26% and,69% of buyers are willing to pay more for a personalized experience using video prospecting, video prospecting ...

Why are videos better than pictures for marketing? ›

Clearer Message

You can convey more information in videos than you could in images. If you decide to post an image ad with a lengthy message, most of your audience will give up after a few words. As a result, they might select your competitor.

86% of businesses utilize video marketing

This is the percentage of businesses that used video as a marketing tool in 2021. It's hovered around the same mark for the last few years, having been at 85% in 2020 and 87% in 2019. However, it's up substantially from 61% in 2016.

Most marketing videos should be two minutes or less. First outreach sales videos, under 60 seconds if you can swing it. But the length of any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. The earlier the stage, the shorter.

Video ads help to increase sales.

According to mega online retailers, eBay and Amazon, adding a video to a product description can increase sales by up to 35%. Video ads can include anything from how-to instructional guides to testimonials of past customers.